I’ve recently joined the It’s Your Time team as an Administrative Coordinator after about 15 years of supporting financial advisors and portfolio managers with their books of business in several of the top investment firms in Vancouver. Target marketing using social media is not often used for marketing as finding clients in the financial industry is still very much a face-to-face process. Therefore, I had not had much exposure to producing and posting social media content while in the business.
Since starting with It’s Your Time, I have been on a learning curve about the variety of Social Media platforms and the audiences they best reach. Let me share a few things I have learned.
Who is Using Social Media?
- Almost half of the entire world’s population social media in some form
- 91% of retail companies use 2 or more social media platforms and
- 81% of small to medium businesses use some form of social media
- $40 billion was spent on social media advertising in 2016
- The top 3 platforms for online marketing are social media (83%), blogs (80%), and email newsletters (77%)
What is the Best Platform for Your Business?
What are the best Social Media platforms for your business? Social Media campaigns can be time-consuming so consider who your target audience is. Use demographic information as a guide. Post to those platforms that resonate the best with the consumer you are trying to reach.
- Facebook: an easy first step to give your business an online presence.
- Twitter: mainly tech-centric companies that want to provide bite-sized information on a frequent basis to their target market.
- LinkedIn: professionals that provide services such as financial services, consulting and other business-to-business companies; can be particularly good for attracting talent.
- Instagram: businesses that are active in their community, that engage in interesting events or that are providing a product that is visually appealing.
- YouTube: business or services that make how-to videos in areas of expertise.
- Pinterest: mainly retail brands with female target markets that have products that are aesthetic and photograph well.
- Snapchat: best for businesses targeting younger consumers to begin building brand loyalty.
A Few Platform Demographics:
Facebook Demographics.
Facebook Education Demographics:
- 82% of adults with some college experience use Facebook.
- 79% of adults who graduated from college use Facebook.
- 77% of adults with a high school diploma or less use Facebook.
Facebook Income Demographics:
- 84% of adults who make less than $30,000 use Facebook.
- 80% of adults who make between $30,000–$49,999 use Facebook.
- 75% of adults who make over $75,000 use Facebook.
- 77% of adults who make between $50,000–$74,999 use Facebook.
LinkedIn Demographics.
LinkedIn Education Demographics:
- 50% of adult college graduates use LinkedIn.
- 27% of adults with some college experience use LinkedIn.
- 12% of adults with a high school diploma or less use LinkedIn.
LinkedIn Income Demographics:
- 45% of adults making over $75,000 use LinkedIn.
- 32% of adults making $50,000–$74,999 use LinkedIn.
- 21% of adults making less than $30,000 use LinkedIn.
- 13% of adults making $30,000–$49,999 use LinkedIn.
Share with your community.
Explore other like-minded company’s Social Media profiles and share links on your platforms to theirs to broaden the information your consumers can access. Re-post interesting blogs and share how they have relevance to the service or product you provide.
To really tighten up your Social Media campaign and get internet marketing working well for your business, consider outsourcing your campaign to a third party like It’s Your Time. Contact us today and discover how we can lighten your social media marketing load!